The two-day seminar is designed so that participants can familiarize themselves through workshops, acquire knowledge and develop skills in the field of Public Relations, Marketing and Advertising.
Thematic areas to be covered:
- Fundamentals of Public Relations,
- Planning and organization of business events and actions,
- Crisis management public relations,
- Creating and maintaining identity, image and reputation of the company,
- Market segmentation and targeting of target groups,
- Creating content (ie. ‘Copywriting’ ) and
- Advertising on social networks;
The seminar is designed for employees of small and medium enterprises, institutions of culture, education, science and information, non-profit organizations, as well as those who plan to start their own business, but do not have enough practical knowledge on the management and promotion, and all others interested in the advancement of this field.
Start date: 01.04.2016
| Program name: | INTEGRATED MARKET COMMUNICATIONS |
| Duration: | a two-day seminar |
| Certificate: | After completion of the course, students receive the appropriate certificate. |
| Cost: | RSD 22.000, for students of ‘John Naisbitt’ University RSD 19.000 |
| The target group: | employees in small and medium enterprises, cultural institutions and non-profit organizations |
| Leader: | Prof. Dragana Jovanovic, PhD |
| Lecturers: | Assistant Prof. Mirjana Tankosic, PhD Prof. Dragana Jovanovic, PhD Prof. Ljiljana Manic, PhD Assistant Leana Vuckovic |
