Planning and managing a PR campaign is a one-day seminar aimed at acquiring knowledge and mastering skills needed for effective communication with target audiences and techniques that affect their thinking and behavior in order to create and maintain a positive image of a company or organization in the community.
Anticipated outcomes:
Students will acquire theoretical and practical knowledge that will enable them successful management and implementation of PR projects, organizing communications in crisis situations, but also personal development and better positioning in the labor market.
The candidates will be able to master the mechanisms of motivation, teamwork, analytical skills, communication skills, self-confidence, focus, concentration, selection of priorities, etc.
Start date: 01.04.2016
| Program name: | PLANNING AND MANAGING A PR CAMPAIGN |
| Duration: | one-day seminar (4 workshops of 90 minutes) |
| Certificate: | Upon completion of the course, students receive the appropriate certificate. |
| Cost: | RSD 16,000, for students of ‘John Naisbitt’ University RSD13,000 |
| Target group: | employees in small and medium enterprises, cultural institutions and non-profit organizations |
| Leader: | Prof. Milivoje Pavlovic, PhD |
| Speakers: | Assistant Prof. Mirjana Tankosic, PhD Prof. Dragana Jovanovic, PhD Dr. Sanja Vucinic Prof. Ljiljana Manic, PhD Djordje Colovic, Teaching Assistant |
